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influence : The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Product details

Format

Paperback
| 336 pages

Dimensions

134
x 202
x 30mm

| 339.99g

Publication date
06 Jul 2011

Publisher

HarperCollins Publishers Inc

Imprint
HarperBusiness

Publication City/Country

New York, United States

Language

English

Edition statement
Revised ed.

ISBN10
006124189X

ISBN13
9780061241895

Bestsellers rank

230

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