The Culture Code Quotes | Daniel Coyle

The Culture Code Quotes. In his business self-help book, The Culture Code: The Secrets of Highly Successful Groups (2018), Daniel Coyle offers examples of all types of organizations with excellent internal culture, as well as tips for how individuals can achieve it in the groups they are a part of. 

The Culture Code is Coyle’s seventh book. It was named one of the best books of the year by both Bloomberg and the Library Journal.


The Culture Code Quotes
The Culture Code Quotes


The Culture Code Quotes

  • “Vulnerability doesn’t come after trust—it precedes it. Leaping into the unknown, when done alongside others, causes the solid ground of trust to materialize beneath our feet.”
  • “The road to success is paved with mistakes well handled.”
  • “Hire people smarter than you. Fail early, fail often. Listen to everyone’s ideas. Face toward the problems. B-level work is bad for your soul. It’s more important to invest in good people than in good ideas.”
  • “Give a good idea to a mediocre team, and they’ll find a way to screw it up. Give a mediocre idea to a good team, and they’ll find a way to make it better. The goal needs to be to get the team right, get them moving in the right direction, and get them to see where they are making mistakes and where they are succeeding.”
  • “When we hear a fact, a few isolated areas of our brain light up, translating words and meanings. When we hear a story, however, our brain lights up like Las Vegas, tracing the chains of cause, effect, and meaning. Stories are not just stories; they are the best invention ever created for delivering mental models that drive behavior.”
  • “As Dave Cooper says, I screwed that up are the most important words any leader can say.”
  • “I’m giving you these comments because I have very high expectations and I know that you can reach them.”
  • “the number-one job is to take care of each other. I didn’t always know that, but I know it now.”
  • “We are all paid to solve problems. Make sure to pick fun people to solve problems with.”
  • “While successful culture can look and feel like magic, the truth is that it’s not. Culture is a set of living relationships working toward a shared goal. It’s not something you are. It’s something you do.”
  • “You can’t prevent mistakes, but you can solve problems graciously.”
  • “You know the phrase ‘Don’t shoot the messenger’?” Edmondson says. “In fact, it’s not enough to not shoot them. You have to hug the messenger and let them know how much you need that feedback. That way you can be sure that they feel safe enough to tell you the truth next time.”
  • “Thinking about your ancestors makes you smarter. A research team led by Peter Fischer found that spending a few minutes contemplating your family tree (as opposed to contemplating a friend, or a shopping list, or nothing at all) significantly boosted performance on tests of cognitive intelligence. Their hypothesis is that thinking about our connections to the group increases our feelings of autonomy and control.”
  • “Building purpose in a creative group is not about generating a brilliant moment of breakthrough but rather about building systems that can churn through lots of ideas in order to help unearth the right choices. This is why Catmull has learned to focus less on the ideas than on people—specifically, on providing teams with tools and support to locate paths, make hard choices, and navigate the arduous process together.”
  • “This is a different way of thinking about human beings," Pentland says. "Individuals aren't really individuals. They're more like musicians in a jazz quartet, forming a web of unconscious actions and reactions to complement others in the group. You don't look at the informational content of the messages; you look at patterns that show how the message is being sent. Those patterns contain many signals that tell us about the relationship and what's really going on beneath the surface.”
  • “[Building purpose is...] not as simple as carving a mission statement in granite or encouraging everyone to recite a hymnal of catchphrases. It's a never-ending process of trying, failing, reflecting and above all learning. High-purpose environments don't descend on groups from on high; they are dug out of the ground, over and over, as a group navigates it's problems together and evolves to meet the challenges of a fast-changing world.”

You may also like to read: The Culture Code Summary

Top Quotes from The Culture Code Book

  • “There’s a tendency in our business, as in all businesses, to value the idea as opposed to the person or a team of people,” he says. “But that’s not accurate. Give a good idea to a mediocre team, and they’ll find a way to screw it up. Give a mediocre idea to a good team, and they’ll find a way to make it better. The goal needs to be to get the team right, get them moving in the right direction, and get them to see where they are making mistakes and where they are succeeding.”
  • “Actually, when you look more closely at the sentence, it contains three separate cues: 1. You are part of this group. 2. This group is special; we have high standards here. 3. I believe you can reach those standards. These signals provide a clear message that lights up the unconscious brain: Here is a safe place to give effort.”
  • “The goal needs to be to get the team right, get them moving in the right direction, and get them to see where they are making mistakes and where they are succeeding.”
  • “High-purpose environments are filled with small, vivid signals designed to create a link between the present moment and a future ideal. They provide the two simple locators that every navigation process requires: Here is where we are and Here is where we want to”
  • “Building habits of group vulnerability is like building a muscle. It takes time, repetition, and the willingness to feel pain in order to achieve gains.”
  • “In other words, a small thank-you caused people to behave far more generously to a completely different person. This is because thank-yous aren’t only expressions of gratitude; they’re crucial belonging cues that generate a contagious sense of safety, connection, and motivation.”
  • “Build a Wall Between Performance Review and Professional Development:”
  • “Cohesion happens not when members of a group are smarter but when they are lit up by clear, steady signals of safe connection.”

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